<aside> 📱 App Overview Reading application is designed to solve the popular problems facing the struggle to read. It focuses on tracking and helping users manage their time to read, provides study groups and reading partners, and provides Audio Reading (text to speech feature). it will also help you find and suggest the next book to read based on your reading preference.

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<aside> 🤹🏽‍♂️ Task My goal is to design this app to make it easier for users to develop a reading habit, manage their time to read, by having an easier time achieving their goals of reading, growing, and cultivating a lifelong love of reading.

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Role

UX Designer

<aside> 🔄 Methodology

• User Research
• Discover & Empathise
• Define
• Ideate
  • Brainstorming
  • Competitive Analysis
  • Idea Validation
  • Closed Group Card Sorting
• Design
  • Flowchart
  • Paper Sketching </aside>

<aside> 🧰 Tools

• Figjam
• Notion
• Google forms
• Google Docs </aside>

Target Audience

<aside> 🔎 While there are a lot of apps that let you read books used by almost all demography of people, it is important to define a specific target audience for this if I want to create a successful application.

For my first research, I conducted quantitative research by sending out a google form I created asking users some questions.

Identifying my target audience was my first goal. However, according to the research data, the primary target audience of the "Reading App" is the Young Millennials to Generation z. (view data result below)

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Discover & Empathise Session

<aside> 👨‍👧‍👦 As the UX designer, first, I had to validate that there was a real pain point that needed to be solved. Second, I needed to empathise with my target audience and understand their struggles and challenges so as to see the project through their eyes.

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Main Goals of Discover & Empathise

• Discover user's pain point, struggles and challenges

• Understand user's needs and wants

• Know user's current way of reading

  • The apps they use
  • What frustrates them about the app
  • What they think should be added or done better

  

My findings from the Quantitative Research (Survey)

<aside> 🧑🏽‍🤝‍🧑🏾 According to the quantitative research, 91.1% of people who filled the survey struggle to read

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<aside> 🧑🏾‍🤝‍🧑🏽 According to the quantitative research, the main struggles people have with reading are as follows:

• Procrastination
• Poor time management skills while reading
• Unavailability of study groups
• Low Accountability

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<aside> 🤌🏽 I asked them what solution do they think would help tackle the problem they identified so I can know and understand their desired needs and wants.

Here is what they said:

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